This past week members of my Chinese 101 class presented power points to the class on different aspects of Chinese culture. There were several interesting presentation, especially on business in China because many of wo de tongxuemen are business majors. Some of the very interesting presentations included Marketing and Branding in China, Chinese Superstitions, and Lucky Numbers in China.
It was interesting to find out the differences between Chinese and American marketing as I am taking a marketing course this term. In China, marketing can also be seen as quite similar to American marketing, however it is more focused on group interest and marketing a product as something good for a group of people. However, in America products are more likely to be marketed based on individual use and uniqueness between others. I also learned from this presentation the Chinese terms for the marketing mix: 产平，促销， 渠道，价格.
As for the Chinese Superstitions and Lucky numbers, there are several interesting rules surrounded around these things by the Chinese culture that heavily affect their choices in life. For instance, the number 4 is very unlucky in the Chinese culture therefore people will go out of their way to avoid license plates, houses, or even hotel rooms with this number in it. There are even many hotels and tall buildings that skip the 4th and 13th floor. Something interesting I found about superstitions is the Feng Shui, as there are even business in China that are soley based on ensuring houses and buildings are decorated with Feng Shui to ensure balance.
Overall, everyone's presentations were very insightful and well done.
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